Stay up to date on industry trends and innovations, continuously seek feedback, and be willing to adapt and evolve your business strategies accordingly. Remember that entrepreneurship is a journey filled with ups and downs, and setbacks are inevitable. But by maintaining a positive attitude and a willingness to learn from failures, you'll be better equipped to overcome obstacles and achieve your long-term goals.
When you freelance, you might apply for open jobs or list your services on a hiring platform. But evolving into a small business model means you need to spearhead your sales and marketing efforts solo. You can grab gigs on freelancer platforms, but a better method is encouraging clients to come to you.
Set up a company website, outline your marketing goals, and start advertising your services. A bonus? GoDaddy’s research suggests that 79 percent of small businesses with a website feel more confident about their business’s growth potential, regardless of niche. That’s because a professional website is a vehicle for all your marketing, sales, and customer service activities.
Administrative tasks can easily take up a ton of your time. While they’re essential, you still need to make time to actually work. Consider setting a schedule so you don’t work on the business’s back end so much that you neglect the nuts and bolts. If you still can’t seem to find time to get it all done, consider hiring others for help. This could include hiring contractors or employees to handle administrative tasks, marketing, or other specialized functions. Collaborating with other freelancers or small businesses can also open up new opportunities for growth and expansion while allowing you to focus on what you do best.
