Article by Courtney Rosenfeld
If you are a solopreneur or small business owner, using freelancers can increase your productivity and efficiency without the hassle and cost of hiring full-time employees. Let’s take a look at some of the common types of freelancers that may be useful assets to your business.
If your business is growing, you may want to enlist the help of a virtual assistant to help with day-to-day tasks, such as answering phone calls, scheduling appointments, and responding to emails. Freelance virtual assistants can work remotely, so you don’t need to worry about the overhead of office space and equipment. According to statistics from Best of Budgets, a virtual assistant can save you up to 78 percent on operating costs each year over a full-time employee.
Social Media Marketers
Research from We are Social indicates there are 3.48 billion active social media users worldwide. Therefore, a social media presence on Facebook, Twitter, Instagram, and other sites is essential in business today. Social media can extend your reach and engage your customers (and potential customers) 24 hours a day. If you don’t know much about social media or don’t have time to manage your accounts on your own, don’t worry. A freelancer specialized in social media marketing can focus on growing your business through social media while you concentrate on operations and other marketing efforts.
Customer Service Reps
When you’re a new business owner, you can handle most of your customer service on your own. However as your customer base grows, you may need a little help. You can outsource your customer service needs to a call center or hire a freelance customer service specialist to handle complaints, orders, and questions.
Web development is a very specialized and diverse skill. Fortunately, you can easily locate and hire freelancer web development experts on short- or long-term contracts. For example, you can hire a professional CSS developer to create and manage a state of the art website. Great CSS developers don’t just know the web fundamentals; they also know front-end CSS frameworks such as Bootstrap and Foundation and CSS preprocessors such as LESS and Sass.
Professional freelance writers can be hired by businesses — both big and small — to write blog posts and website articles, as well as to create email newsletters, press releases, and marketing materials as needed. Fortunately, you can find thousands of top-notch, reliable freelance writers through job boards and freelance websites.
If you are selling your products online, hiring an e-commerce expert is the answer. An e-commerce expert can analyze your goals, create or improve your online shop, measure the reach, track your sales, and help expand your business. You can hire a freelancer to help develop your e-commerce presence or main your e-commerce store.
Do you need someone to keep your books, pay your bills, balance your annual budget, or prepare your taxes? A freelance bookkeeper or accountant can come to your financial rescue. Business finances can often get complicated as your business grows. A bookkeeper or accountant can handle all the financial aspects of your company while you tend to customers and focus on your core business needs.
When you need to hire specialized talent, freelancers are the answer. Freelancers can get you help immediately and allow you to maintain your flexibility without the overhead costs of full-time employees. No matter what type of worker you need, you can find a freelancer that fits the bill.
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